''What Now My Love'' is a 1966 album by Herb Alpert & the Tijuana Brass, their sixth. The album remained at the #1 position on the Billboard Album chart for nine weeks, the longest of any album released by Herb Alpert & the Tijuana Brass.

By this album, the Brass were playing only a token Mexican-themed song or two per album, the rest of the tracks being pop hits and Broadway tunes. The Brass sound was not unlike that of the Bert Kaempfert orchestra, and here they covered another Kaempfert tune called "Magic Trumpet".

Two songs from the album found use as American TV show themes: "Brasilia" was used as the theme for the game show The Face Is Familiar, and "So What's New?" for Lloyd Thaxton's syndicated rock music program.

This was the fourth consecutive (and final) of the TJB albums to feature an attractive woman on the cover, a typical 1960s easy-listening hook. The "model" is Sandra Moss, wife of Herb's A&M Records partner Jerry Moss. - Wikipedia